Mobile commerce is estimated to have accounted for 18% of total digital commerce in November-December 2015, an increase from 13% in the previous season.1
As companies embrace the mobile channel, many don’t distinguish between eCommerce and mCommerce from a fraud management perspective. The same fraud management strategies and tools are used for both, and it’s common to find that the mobile channel is not tracked separately.
While there are many similarities between eCommerce and mCommerce, there are also important differences that are particularly relevant to fraud management. Failure to recognize these may result in higher rates of fraud in the mobile channel and/or the rejection of too many genuine orders.
This paper provides a framework for thinking through these differences, and offers advice and strategies to help you manage mobile fraud effectively and improve the mobile experience of genuine customers.